#2: Be Different
Or dont generalize
#3: Be Casual
Or create something that fits well within peoples lives
#4: Be Picky
Or learn to say know if it doesnt feel right
#5: Be User-Centric
Or focus on the user and not cool features
#6: Be Self-Centered
Or use your own product
#7: Be Greedy
Or make your own money, sustain your business
#8: Be Tiny
Or save money where you can
#9: Be Agile
Or adpot your business strategy quickly
#10: Be Balanced
Or dont overstress at work
#11 (bonus!): Be Wary
Or use your head and not your books